Uber Eats w/ Antonia Dell'Atte
MY ROLE
Creative Direction
Art Direction
To celebrate Pizza Day for Uber Eats, we chose the most iconic Italian in Spain, Antonia Dell'Atte. Model in the 80s, inspiration of Giorgio Armani, and TV celebrity in the 90s, she's a synonym of class and style.
The idea was rooted in a linguistic double-entendre that only the Spanish market would get. In Spain, a pain au chocolat is called a "napolitana", which sounds like "neapolitan pizza".
We built the entire concept around that confusion, with Antonia getting increasingly outraged at receiving a pain au chocolat instead of a Neapolitan pizza.
The campaign reached hundreds of thousands through social and earned significant PR pickup across digital publications, proving that the sharpest local insights travel the furthest.
Featured Projects
Uber Eats w/ Antonia Dell'Atte
MY ROLE
Creative Direction
Art Direction
To celebrate Pizza Day for Uber Eats, we chose the most iconic Italian in Spain, Antonia Dell'Atte. Model in the 80s, inspiration of Giorgio Armani, and TV celebrity in the 90s, she's a synonym of class and style.
The idea was rooted in a linguistic double-entendre that only the Spanish market would get. In Spain, a pain au chocolat is called a "napolitana", which sounds like "neapolitan pizza".
We built the entire concept around that confusion, with Antonia getting increasingly outraged at receiving a pain au chocolat instead of a Neapolitan pizza.
The campaign reached hundreds of thousands through social and earned significant PR pickup across digital publications, proving that the sharpest local insights travel the furthest.