I started documenting the renovation of our 200-year-old family home in Gran Canaria with my brother at the end of 2025. No grand plan, no big launch moment. Just show the process, share everything, and stay consistent. I started documenting the renovation of our 200-year-old family home in Gran Canaria with my brother at the end of 2025. No grand plan, no big launch moment. Just show the process, share everything, and remain consistent.

Partnering with him to run the account daily, I brought my knowledge from working in social media: strategy, creative direction, and brand deal management from London, while he takes care of filming, editing, and the daily operations of the account on the ground.

In six months, Casa Vega has grown to 200k followers on Instagram, 160k on TikTok, and 385k on Facebook. We launched on YouTube more recently and reached 16k subscribers in two months. A global audience has helped us secure several brand deals for a house we started sharing with no expectations and a lot of rubble.