Pizza Day w/ Antonia Dell'Atte

MY ROLE

Creative

Art Direction

To celebrate Pizza Day we chose the most iconic italian in Spain, Antonia Dell’Atte. 

Model in the 80’s, inspiration of Giorgio Armani and TV celebrity in the 90’s, she’s a synonym of class and style.

THE IDEA

In Spain we name the pain au chocolat a “napolitana”, which can be mistaken with a “neapolitan (pizza)”. 

We decided to play with this double-entendre where she gets angry for getting a pain au chocolat and not a neapolitan pizza.

Juanjo Vega © 2023

Juanjo Vega © 2023

Pizza Day w/ Antonia Dell'Atte

MY ROLE

Creative

Art Direction

To celebrate Pizza Day we chose the most iconic italian in Spain, Antonia Dell’Atte. 

Model in the 80’s, inspiration of Giorgio Armani and TV celebrity in the 90’s, she’s a synonym of class and style.

THE IDEA

In Spain we name the pain au chocolat a “napolitana”, which can be mistaken with a “neapolitan (pizza)”. 

We decided to play with this double-entendre where she gets angry for getting a pain au chocolat and not a neapolitan pizza.