A selection of one-off organic pieces that elevated Kinder Bueno’s iconic status and smashed every benchmark in sight.

We identified the bag charm trend early, well before it became mainstream, and turned a playful post into a cultural moment.

The content gained over 217K likes and reached 8M people organically, becoming the brand’s most-loved content on Instagram. Then, in true “why not?” fashion, we made it real by 3D printing the very bag charm our community asked for. Built entirely from community, product, and consumer truths.